Green Brand Affiliation

Green Brand Affiliation

The Green Miyagi Network Sustainable Social Responsibility Business model brings Millennial & Gen Z green brand affiliation buying power businesss can capitalize on.

Green Miyagi Network Green Brand Affiliation

Why should a business focus on a sustainability strategy?

• "Add Brand Value And A Competitive Advantage:

Millennials are the largest generation of the population. A survey by Nielsen shows that millennials are twice as likely as baby boomers to say they are changing habits to reduce environmental impact. Generation Z is soon to become the next dominant generation and is equally concerned, and in many cases more concerned, about sustainability than millennials. This shows that corporate brands can increase their values tremendously by focusing on sustainability, and many of the world's leading brands are doing just that. Apple has committed to becoming 100% carbon neutral for its products and supply chain by 2030. Companies that embed sustainability into their business models and corporate governance can have a lasting competitive advantage.

• Meet Consumer Demands:

Nielsen studies show that 66% of consumers would spend more for a product if it came from a sustainable brand, and 81% of global consumers feel strongly that companies should help improve the environment. There is a changing trend among consumers toward supporting sustainability, and it is only getting stronger as the number of millennials and generation Z increases. Though sustainability is also about social and economic aspects, environmental concerns lead the thinking."

source: https://www.forbes.com/sites/forbesbusinesscouncil/2021/02/10/why-corporate-strategies-should-be-focused-on-sustainability/?sh=efa30d7e9f2f

Green Business Statistics

source: https://solstice.us/solstice-blog/10-stats-going-green-good-for-business/

92% of consumers say they’re more likely to trust brands that are environmentally or socially conscious. – Forbes

88% of consumers will be more loyal to a company that supports social or environmental issues. – Forbes

87% of consumers would buy a product with a social and environmental benefit if given the opportunity. – Forbes

Overall sales revenue can increase up to 20% due to corporate responsibility practices. – Harvard Business Review

64% of millennials are willing to turn down a job if the company doesn’t have strong corporate responsibility. – Cone Communications

66% of global consumers are willing to pay more for sustainable goods. – INC.

38% of employees are more likely to be loyal to a company that prioritizes sustainability. – SHRM